CONSULTANCY TO DEVELOP A STRATEGIC COMMUNICATIONS AND MARKET ENGAGEMENT FRAMEWORK FOR ACCESS TO FINANCE RWANDA (AFR)

Job Description

Tender

Anywhere

Posted 2 weeks ago

Rationale for the Strategic Communications and Market Engagement Framework

AFR’s communications and engagement must evolve from largely activity-based dissemination toward a strategic function that enables leadership to shape market behavior, influence policy dialogue, convene and align actors, strengthen partnerships and credibility, communicate impact, and accelerate uptake, scalability, and sustainability of market innovations.

AFR’s ambition through strategic communications and market engagement is:

• To strengthen its role as the trusted convenor and leading authority on inclusive and sustainable financial sector development in Rwanda – using evidence-based thought leadership and targeted stakeholder influence to shape policy and market reforms that deliver systemic resilience and improved livelihoods for underserved populations.

To operationalize this ambition, AFR intends to develop a Strategic Communications and Market Engagement Framework that will guide institutional influence and communication priorities over the next 5 years and beyond.

Objective of the Assignment

Overall Objective

To support AFR in developing a Strategic Communications and Market Engagement Framework that strengthens AFR’s position as a trusted convenor and thought leader and ensures communication and engagement function as strategic levers for systemic change aligned to AFR’s strategic framework and MSD approach.

Duration of the Assignment

The assignment is expected to take approximately 8 weeks from the contract signing date, including all consultations, analysis, and final framework submission.

How to Apply

To apply for this job please visit afr.rw.

All communications regarding this RFP should be addressed via email: procurement02@afr.rw.

Submission Guidelines

• Interested firms must confirm their intention to submit a proposal by Friday, April 3, 2026, at 17h00 HRS CAT.
• Any requests for clarifications to the RFP may be submitted by Friday, April 10, 2026, 17h00 HRS CAT.
• Bidders should submit their proposals no later than Monday, April 13, 2026, 14:00 HRS CAT.